Google SEO 101 For Yahoo

SEO For Yahoo!

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO’s as we optimize client websites to rank highly on multiple search engines due to the way that it differs from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.

The Factors

To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows:

• Keyword density

• Site structure

• Backlinks

• Aging

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