Search engines, such as Google, will see a link on your site
enough of your site to link to it. The more links, the more
votes you have. The more votes, the more important your site
must be. This could lead to a higher ranking with search
engines and as you know, higher page ranking = higher
volume in traffic.

Now that we know why backlinks are important, let's discuss
how to obtain them.

them. You can also submit your site to free directories that are
Lastly, find blogs that are related, and post comments. Be
sincere, you never know what new relationships may form.
You can not only trade links with the blog owner, but also
ideas. You remember the old phrase "I'll scratch your back, if
you'll scratch mine". Use it to your advantage. Negotiate an
opportunity where you will both benefit.

Having knowledge of SEO tactics is helpful when marketing
your web site. However, you will need more than this to rank
well in the search engines when vying for highly competitive
phrases. You will need backlinks, the more the better.

A backlink is when one webmaster exchanges links with
another webmaster. I will place your link on my site and in
return, you will place my link on your site. You will see that
having a few high quality backlinks on your site will make it
more appealing to the search engines

Google SEO 101